Know what your words mean

Admit it: at some point in your life, you have probably thrown a few words into a conversation, presentation or email that you think sound right within the context…but you are not 100 per cent certain.

Why do we use words that we are not entirely sure we know? Is it that we associate “simple” words with a lack of intelligence? Perhaps.

The problem is that in our attempts to appear “smart” on a subject, product or service, we take a great risk: looking really, really stupid.

For example, what if, during a PowerPoint presentation to clients or all-staff conference call, someone asks you to paraphrase or—gulp—define what you mean, right on the spot?

To build a reputation as an expert in your field, you need to build trust. And to build trust, you must always be prepared to provide the answers that your audience needs.

Don’t let your target audience down: stop thinking that “simple” words are for simple people. Use words that you know you know. Not only will it save you potential embarrassment—your audience will appreciate it too.